A sea of 90,000 recycled plastic bottles filled stores to coincide with London Fashion Week 2020, highlighting the problem of single use plastic. The revolutionary ‘I Am A Plastic Bag’ collection is manufactured from recycled plastic bottles that are spun into yarn to produce a canvas that feels like cotton.
Over London Fashion Week Anya Hindmarch closed her 3 London stores from 14th-18th February filling them with recycled plastic bottles to mark the launch of the new collection. The bottles were collected by Anya Hindmarch employees, First Mile, Grundon Waste Management, Paper Round and The Crown Estate.
A fantastic installation-style visual display to share the message of sustainability behind Anya’s work and surprise customers!
Taking inspiration from dry cleaners with its utilitarian-feeling moving rail, Depop’s pop up in Selfridges showcases vintage, luxury, reworked, streetwear and independent designers.
“Depop’s mission is to empower the next generation to transform fashion,” said Peter Semple, Depop chief marketing officer in a statement. “Coming together with a fashion authority like Selfridges is an exciting opportunity for members of our community to extend their reach offline and take their business to the next level.”
An innovative and fresh pop up to mark Depop’s first foray into physical retail, bravo!
In 2021, Gucci expanded its presence on Roblox, a metaverse and gaming platform, with a virtual two-week art installation – building brand awareness among some very young customers.
Visitors entered through a virtual lobby in which their avatars could view, try on and purchase digital Gucci items. Once inside the themed rooms, avatars were transformed into blank, genderless, humanoid-like mannequins that look unfamiliar to those who associate Roblox with rectangular, toylike figures.
As people progress through the spaces, their avatars absorb visual elements of each and the experience shows off Roblox’s capabilities as much as those of Gucci.
An exciting brand collaboration to connect Gucci to a younger audience and pave the way for more luxury retailers to do the same!
Displayed at the Hermès store in Isetan Shinjuku, Tokyo, in “Journey of a Lifetime”, French artists Zim & Zou illustrate the concept of how we ourselves are the heroes of our own odyssey.
With a nod to the pink-themed Isetan department store, the window was decorated with pink tones for a spectacular opening.
The main character, seen from behind, is exploring the universe as he travels his own life. His goal is right in front of him, and he will do everything to reach it. Memories, along with his most precious items, are following him on this adventure.
A playful and enticing display to surprise and delight, bravo!
Designed by Madelynn Ringo of Ringo Studio, the first-ever Bala store just launched in the heart of SoHo, New York at 99 Spring Street. Carrying over the brand’s signature color palette, the new playful space features oversized versions of their exercise accessories throughout, like a Bala Bangle, turned into a seat. The Power Ring is used as an archway that welcomes visitors to the shop.
Visitors can get up close and personal with Bala’s growing equipment range, make a purchase, or take Instagram-worthy pics up to 30th September at the SoHo location.
We’re big fans of this dreamy, eye-catching pop up which we’re sure will turn more than a few heads!
Right on the heels of its new Los Angeles store launch, Glossier opened the doors of its first-ever global flagship in London. Located in the oldest building in Covent Garden, Glossier London will be an inviting centre for U.K. and European fans of the brand to enjoy immersive retail experiences.
Glossier’s signature pink encases the townhouse’s traditional architecture with bountiful soft fabrics and sleek rosy marble. An essential part of the label's in-store experience is the presence of Glossier Editors — on-site aficionados who are ready and willing to share their expertise with beauty lovers of all levels.
To celebrate the launch, Glossier offered customers exclusive London-themed products including passport holders.
A fantastic experience on offer from the viral, Millennial favourite!
On Paris’s magnificent Place Vendôme, a metallic sun radiates across the stately façade of Louis Vuitton’s Peter Marino–designed flagship.
The renowned architect has filled two hôtel particuliers with a striking mix of blue-chip contemporary art, design, and rare vintage furnishings. Of course, products aren’t the only thing a brand becomes known for and in this art-infused flagship, Louis Vuitton provide an experience that continues to surprise and delight, providing a compelling reason to visit, with or without the product.
‘Barbie is stepping into the digital art world dolled up in Balmain. The two brands are teaming up for a ready-to-wear collection, an accessories line and a series of NFTs. Executives from both companies say the NFT launch is a historic moment for fashion, tech and toys.
‘Txampi Diz, CMO of Balmain, is betting on the future of NFTs as a powerful customer engagement tool for high-fashion brands. “I believe it is going to completely change the fashion industry, and it will have the same impact as when social media first started or when the internet first launched,” he says.
An exciting moment for the fashion world!
Now open, last year Virgil Abloh described Off-White’s Paris Flagship as a “destination to get immersed into the Off-White™ world,” as well as “an incubator for new talent, a cultural connector within the community and an experimental laboratory of creativity and innovation.”
The result is an iconic flagship that will no doubt stand the test of time!
Gucci Beauty brought ‘flower power’ to The Grove in LA with its pop-up dedicated to Gucci Flora ‘Gorgeous Gardenia’ Eau de Parfum. Created in partnership with Nordstrom, the interactive installation gives visitors a chance to discover the joy-fueled fantasy world inspired by this delicious fragrance and surround themselves in the wider world of Gucci Beauty. Interactive elements include a shareable Purikura photobooth, customized makeovers, gift-wrapping services, complimentary floral bouquets, an exclusive Gucci Flora gift bag and more.
A fantastic, interactive experience to create a ‘world’ around the perfume’s launch. Bravo!
Nike continues to pull out the stops for Air Max Day and this billboard in Tokyo’s Shinjuku area complete with 3D activation is no exception!
The campaign features the instantly recognizable orange Nike sneaker box, which bursts open to reveal numerous Air Max styles in multiple colorways while hinting at the inspiration behind each shoe.
An eye-catching display to celebrate the iconic sneaker…
With the first Metaverse Fashion Week taking place last week, we’ve been excited to see how the event played out and what lessons we can draw for the future.
NFT wearables to wardrobe one’s avatar in Metaverse Decentraland (DCL), and limited edition physical pieces redeemable via NFTs were offered – housed in purpose built pop up stores from the likes of Selfridges, Tommy Hilfiger and Dolce & Gabbana.
Republiqe founder James Gaubert is bullish about the possibilities of web 3.0 for retail. “It’s the most exciting thing for fashion since the Singer sewing machine” he quipped at Monnier’s IRL MVFW launch party in Paris.
A first for the Metaverse! Decentraland will host the first-ever metaverse fashion week this week with traditional fashion houses including Dolce & Gabbana, Cavalli and Paco Rabanne scheduled to have shows at the event.
An exciting new frontier for the fashion industry! Will you be there?
Burberry’s new three-story Paris flagship adds more heat to the Rue Saint-Honoré, next to Dior and Chanel. Strikingly wrapped in the iconic Burberry check pattern, to trumpet the opening, Burberry also projected its signature check, now in a new birch brown coloration, onto Paris landmarks including the Moulin Rouge, the Saint-Germain church, the main city hall or Hôtel de Ville, and the Cité de l’Architecture et du Patrimoine at Trocadero.
An impressive opening for the brand as part of their upscaling drive. Did you spot any of these projections in Paris?
United Colors of Benetton are turning the immersive experience on its head – not only is their new all-hot-pink space visually stunning it also offers digital, multisensorial activations and is mirrored with a new virtual store in the Metaverse.
There’s one important point of differentiation at United Colors of Benetton’s Metaverse location: you can’t buy clothes there. Instead, visitors game to earn QR codes that offer benefits when shopping in-store.
‘The aim is to offer a dimensional link between the present and the future, the real and the virtual, through a brand experience that is increasingly immersive and, above all, in tune with the language of young people,’ Benetton Group CEO Massimo Renon.
A fantastic example of omnichannel presence fit for the future!
Louis Vuitton never fails to make an impact, even when they have only a small box to work with…
The striking, surreal design of the pop up located in Shanghai Hongqiao Airport, should stop anyone in their tracks. Bravo!
To say Dior have gone above and beyond with their new flagship in Paris would be understatement. Where else in the world can you relax in an onyx marble bathtub, have a facial, enjoy a meal, order made-to-measure clothes and visit a museum — all under one roof?
A fantastic and iconic new flagship with a rich brand experience!
With the announcement of the first Metaverse Fashion Week in Decentraland, 2022 marks a new era in the luxury retail market, and a new way to create a fantastic digital brand experience. We look forward to sharing the latest with you!
Louis Vuitton’s playful 2021 chess-themed campaign explores the dress codes that inform our predetermined perceptions of familiar archetypes such as the writer, the artist, the drifter, the salesman, the hotelier, the gallery owner, the architect and the student.
A visually striking, playful and super creative idea by the legend Virgil Abloh, well executed as ever – across presentations and pop ups.
By refreshing their iconic signature swan logo in 2021, Swarovski created the imaginary crystal world of Wonderlab for 28 stores, aiming to spread a feeling of awe and wonder. A visual delight!