By Jack Stanley for Hypebeast

Now open, last year Virgil Abloh described Off-White’s Paris Flagship as a “destination to get immersed into the Off-White™ world,” as well as “an incubator for new talent, a cultural connector within the community and an experimental laboratory of creativity and innovation.”

The result iconic flagship that will no doubt stand the test of time!

‘After opening new stores in London, Taipei and Milan since last year, Off-White™ has now revealed its new Paris flagship location. Announcing the new store, the label and its founder Virgil Abloh described it as a “destination to get immersed into the Off-White™ world,” as well as “an incubator for new talent, a cultural connector within the community and an experimental laboratory of creativity and innovation.”

The space has been designed and developed alongside AMO, the think-tank arm of renowned architecture firm OMA. Throughout the store, various spaces feature various influences, with sections including a courtyard, a market, a gallery, and a stage that extends over three floors. Each room has been designed to reflect the diverse background and identity of Off-White™.

Announcing the ne space, Abloh said, “Working with AMO is a synergistic process. The way we ideate is similar — nothing is off limits—and the outcome at Off-White Paris is greater than I could have ever imagined.”

The new store is open now, and Off-White™’s Fall/Winter 2021 collection will arrive in the flagship immediately after it is unveiled in Paris on July 4.

It’s been a busy time for Off-White™. As well as opening the Paris store, the label recently announced the launch of its new kidswear line.’

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