By Gillian Chu for Hype Art

Displayed at the Hermès store in Isetan Shinjuku, Tokyo, in “Journey of a Lifetime”, French artists Zim & Zou illustrate the concept of how we ourselves are the heroes of our own odyssey.

With a nod to the pink-themed Isetan department store, the window was decorated with pink tones for a spectacular opening.

The main character, seen from behind, is exploring the universe as he travels his own life. His goal is right in front of him, and he will do everything to reach it. Memories, along with his most precious items, are following him on this adventure.

A playful and enticing display to surprise and delight, bravo!

Hop on the ‘Journey of a Lifetime.’

‘French art studio Zim & Zou imagines the theme of “Odyssey” for Hermès‘ window display in Japan in their latest venture. The window and installation don blue and pink tones with the latter as a nod to the pink-themed Isetan department store in Shinjuku.

Titled Journey of a Lifetime, the installation sees an astronaut-like main character piloting through other-worldly planets surrounded by aliens, which translates to people as protagonists of their lives exploring their odysseys. The complex spaceship cockpit with joysticks and panels which the character navigates is said to be a metaphor for life choices humans make. Other meaningful details of the paper-sculpted artwork include an opened safe which symbolizes setting free one’s treasures and demonstrates materials’ weightlessness.

From now to mid-February 2022, Zim & Zou’s Journey of a Lifetime window installation will be on display at the Hermès store in Isetan Shinjuku, Tokyo. Check out more of Zim & Zou’s artwork on their website.’

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