By StudioXAG
A sea of 90,000 recycled plastic bottles filled stores to coincide with London Fashion Week 2020. The revolutionary ‘I Am A Plastic Bag’ collection is manufactured from recycled plastic bottles that are spun into yarn to produce a canvas that feels like cotton.
Over London Fashion Week Anya Hindmarch closed her 3 London stores from 14th-18th February filling them with recycled plastic bottles to mark the launch of the new collection. The bottles were collected by Anya Hindmarch employees, First Mile, Grundon Waste Management, Paper Round and The Crown Estate.
A fantastic installation-style visual display to share the message of sustainability behind Anya’s work and surprise customers!
'“Anya Hindmarch has made a bold statement about the impact of plastic pollution, filling her stores with more than 90,000 plastic bottles.” The Independent
StudioXAG helped bring Anya Hindmarch’s vision to life, using thousands of plastic bottles to create a visually stunning, impactful scene.
In keeping with the sustainability message, we minimised the environmental impact of production, choosing to hire rather than produce new materials for the project. The window graphics were produced with eco-friendly inks, printed onto a completely PVC-free material. All elements were sourced within a 40 mile radius, and we will offset the carbon generated during transportation & installation.
Spotlighted in WGSN’s ‘Statement Sustainability’ trend.’
StudioXAG mission is to make you look extraordinary, to stop people in their tracks, to provoke a reaction, to transform how customers interact with your brand.