Ales Kernjak
The Future of Retail is the End of Wholesale

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The Future of Retail is the End of Wholesale

Metaverse

Inside Gucci and Roblox’s new virtual world

Inside Gucci and Roblox’s new virtual world

In 2021, Gucci expanded its presence on Roblox, a metaverse and gaming platform, with a virtual two-week art installation – building brand awareness among some very young customers.

Visitors entered through a virtual lobby in which their avatars could view, try on and purchase digital Gucci items. Once inside the themed rooms, avatars were transformed into blank, genderless, humanoid-like mannequins that look unfamiliar to those who associate Roblox with rectangular, toylike figures.

As people progress through the spaces, their avatars absorb visual elements of each and the experience shows off Roblox’s capabilities as much as those of Gucci.

An exciting brand collaboration to connect Gucci to a younger audience and pave the way for more luxury retailers to do the same!

How Balmain And Barbie Are Defining The Future Of NFTs For Fashion, Tech And Toys

How Balmain And Barbie Are Defining The Future Of NFTs For Fashion, Tech And Toys

‘Barbie is stepping into the digital art world dolled up in Balmain. The two brands are teaming up for a ready-to-wear collection, an accessories line and a series of NFTs. Executives from both companies say the NFT launch is a historic moment for fashion, tech and toys.

‘Txampi Diz, CMO of Balmain, is betting on the future of NFTs as a powerful customer engagement tool for high-fashion brands. “I believe it is going to completely change the fashion industry, and it will have the same impact as when social media first started or when the internet first launched,” he says.

An exciting moment for the fashion world!

How Luxury Retail’s Big Metaverse Fashion Week Experiment In Decentraland Played Out

How Luxury Retail’s Big Metaverse Fashion Week Experiment In Decentraland Played Out

With the first Metaverse Fashion Week taking place last week, we’ve been excited to see how the event played out and what lessons we can draw for the future.

NFT wearables to wardrobe one’s avatar in Metaverse Decentraland (DCL), and limited edition physical pieces redeemable via NFTs were offered – housed in purpose built pop up stores from the likes of Selfridges, Tommy Hilfiger and Dolce & Gabbana.

Republiqe founder James Gaubert is bullish about the possibilities of web 3.0 for retail. “It’s the most exciting thing for fashion since the Singer sewing machine” he quipped at Monnier’s IRL MVFW launch party in Paris.

Decentraland to host "first-ever" metaverse fashion week

Decentraland to host "first-ever" metaverse fashion week

A first for the Metaverse! Decentraland will host the first-ever metaverse fashion week this week with traditional fashion houses including Dolce & Gabbana, Cavalli and Paco Rabanne scheduled to have shows at the event.

An exciting new frontier for the fashion industry! Will you be there?

Decentraland To Host First-Ever Metaverse Fashion Week

Decentraland To Host First-Ever Metaverse Fashion Week

With the announcement of the first Metaverse Fashion Week in Decentraland, 2022 marks a new era in the luxury retail market, and a new way to create a fantastic digital brand experience. We look forward to sharing the latest with you!

How Luxury Brands Are Making Money In The Metaverse

How Luxury Brands Are Making Money In The Metaverse

Would you pay hundreds of dollars for a purse, coat, or shirt that you never get to wear in the real world?

Gamers already have a long history of using clothes and accessories to establish their virtual identities, and there’s every indication that metaverse users will do the same. Executives of luxury brands are taking the trend seriously and moving quickly to capitalize on the opportunity to sell virtual versions of their products to people in the metaverse.

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The Metaverse – How brands are boldly embracing marketing's new frontier

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The Metaverse – How brands are boldly embracing marketing's new frontier

Through virtual worlds, NFTs and immersive experiences, brands are experimenting in reaching new generations of consumers.

“Every brand and company will need a metaverse strategy,” says Cathy Hackl, chief metaverse officer and CEO of metaverse-focused consulting agency Futures Intelligence Group.

Hackl, who recently worked with Clinique to develop the brand’s first NFTs which unlock early access to in-demand products, says that being part of the metaverse will become brands’ calling cards similar to how social media profiles and websites work today.