Ales Kernjak
The Future of Retail is the End of Wholesale

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The Future of Retail is the End of Wholesale

Visual Merchandising

ANYA HINDMARCH – I AM A Plastic Bag Shop Window 2020

ANYA HINDMARCH – I AM A Plastic Bag Shop Window 2020

A sea of 90,000 recycled plastic bottles filled stores to coincide with London Fashion Week 2020, highlighting the problem of single use plastic. The revolutionary ‘I Am A Plastic Bag’ collection is manufactured from recycled plastic bottles that are spun into yarn to produce a canvas that feels like cotton.

Over London Fashion Week Anya Hindmarch closed her 3 London stores from 14th-18th February filling them with recycled plastic bottles to mark the launch of the new collection. The bottles were collected by Anya Hindmarch employees, First Mile, Grundon Waste Management, Paper Round and The Crown Estate.

A fantastic installation-style visual display to share the message of sustainability behind Anya’s work and surprise customers!

Zim & Zou's Odyssey in Space Installation for Hermes Japan Is a Colorful Journey

Zim & Zou's Odyssey in Space Installation for Hermes Japan Is a Colorful Journey

Displayed at the Hermès store in Isetan Shinjuku, Tokyo, in “Journey of a Lifetime”, French artists Zim & Zou illustrate the concept of how we ourselves are the heroes of our own odyssey.

With a nod to the pink-themed Isetan department store, the window was decorated with pink tones for a spectacular opening.

The main character, seen from behind, is exploring the universe as he travels his own life. His goal is right in front of him, and he will do everything to reach it. Memories, along with his most precious items, are following him on this adventure.

A playful and enticing display to surprise and delight, bravo!

United Colors of Benetton is regaining ground in retail. The metaverse is helping

United Colors of Benetton is regaining ground in retail. The metaverse is helping

United Colors of Benetton are turning the immersive experience on its head – not only is their new all-hot-pink space visually stunning it also offers digital, multisensorial activations and is mirrored with a new virtual store in the Metaverse.

There’s one important point of differentiation at United Colors of Benetton’s Metaverse location: you can’t buy clothes there. Instead, visitors game to earn QR codes that offer benefits when shopping in-store.

‘The aim is to offer a dimensional link between the present and the future, the real and the virtual, through a brand experience that is increasingly immersive and, above all, in tune with the language of young people,’ Benetton Group CEO Massimo Renon.

A fantastic example of omnichannel presence fit for the future!

Louis Vuitton looks to Wim Wenders’s Wings of Desire to inspire SS21 Window Displays

Louis Vuitton looks to Wim Wenders’s Wings of Desire to inspire SS21 Window Displays

TDF’s VM inspiration of the week was inspired by the golden statue in Wim Wenders’s famous film Wings of Desire. Louis Vuitton applied the concept to the SS21 luxury window displays. Giant silver model props are displayed in Maison’s window displays to create catchy contrast with the green backdrop.

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Urban oasis: the theatre and storytelling of Hermès stores

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Urban oasis: the theatre and storytelling of Hermès stores

Via their storefronts, Hermes continue to demonstrate that the theatre and storytelling of window displays are of utmost importance. Consumers value a well-designed world surrounding the product offering and that results in strong customer loyalty.

Hermes gets this. It’s art and theatre in a box!

Below are some incredible storefronts as well as deep dive into a Hermes 2017 opening in London.