We began ‘Let’s Talk About’ by asking how brands can create a connection with consumers and remain relevant in today’s crowded marketplace. Across four articles we’ve scratched only the surface of how brands must connect and build loyalty – the brand ‘sweet spot’ of success.
Brands have never before communicated across as many types of media, as much, as rapidly, or as often as they do now. This has put huge pressure to deliver experiences that hit the mark, that connect.
Culture is the very embodiment of a brand’s values, ethics and purpose. This installment of our Let’s Talk About series dissects brand culture, the third pillar of the brand experience sweet spot.
But what about purpose? A clear definition of purpose helps consumers align themselves with like-minded people, brands and organisations.
How does a brand capture this spirit in a meaningful way? How can a brand harness the power of purpose and shape an impactful delivery of experience?
Take service experience one step beyond! This instalment of our Let’s Talk About series takes a deep dive into service, the second pillar of building a future-proof brand experience.
We all know what service means, right? We all buy things, and we’re all familiar with the customer experience of being handed our purchase in a carrier bag to take home. That’s an example of a basic consumer expectation. Today, we explore how service is evolving.
Clear brand delivery is the ‘sweet spot’ that enables brands to stand out and succeed in a crowded marketplace. It’s built on three pillars: product, services and culture. Today, we talk about product.
How does product shape brand experience? How can a brand’s product experience create a meaningful connection to its customers?
What is brand experience and how can it be simplified in a more complex world? Focus on product, service and culture to break through the noise.
In today’s landscape, it’s easy for brand messages to get lost among the noise. To be heard, brands need to streamline their tone of voice and enhance brand experience for the customer.